WordPort is a Digital Transformation Consultancy Specialising in Content Design and Strategy.
Content Design
Content Strategy
Planning, managing and developing content for digital services to cater organically to user needs without the omission of any potential need or desired user destination.
Content Design is the crucial discipline within user-centric design where we, understand users and all potential user actions and goal variations and, interpret your company offering into content that users can understand and act on.
Understanding your Business strategies and operational abilities to create a digital service that works in creating communicative ease amongst your stakeholders.
Content Strategy involves deep analysis of your business as a whole and its users to form an omni-competent digital service that can be maintained, manipulated and developed with your business across departments.
Information Architecture
Copy Editing
Structuring your content into pathways easy for users to navigate through.
Information Architecture shapes the movement through a digital service so that the user journey is seamless, relevant and true to the need of the user.
Copy editing improves your business content so that your company can communicate more effectively and engage with the target and existing customer base.
Copy Editing is universally applied in all our services. Separately, we challenge the content for what it says, what it should be saying, what could be understood from what is being said, and how it is performing.
One of the most common misconceptions is to start with visual design. Content precedes design. Design without content isn’t design, it’s decoration.
Jeffrey Zeldman
What We Do
In a nutshell.
We create digital services that are designed to react to user needs and user goal fulfilment. This is a transformation from websites, that tell users what the company is about and what they have to sell, to digital services that understand why users are visiting and how the company-user interface may lead them to what they need or may want. It is simple human interaction, rather than a menu or catalogue of what the company offers. It’s all about the user and catering to their expectations of the service.
We put ourselves in the mind body soul and spirit of our users, because when we talk about experience it's theirs and we are meant to give them an experience that matters, that serves them exactly as they need to be served. Business “as usual” is an outdated experience. Your business needs to meet the demands of a new era. Modern customers are connected and empowered.
To achieve this we:
- Analyse all your potential users, who they are, what they need, what they want to leave having achieved today
- Refine your content
- Design with data at the forefront
- Do the hard work to make it simple for your users
- Systemic improvement to your processes to make online content and stakeholder communications easier for you to manage
- Iterate. Then iterate again. Clarity is key
- Design for all, including the diversion of users whose goals you cannot help achieve
- Create new content for unmet needs
Key Benefits To Your Organisation
Your ROI: a brief breakdown.
Better Informed Decision Making
Better Performance Margins
Win And Retain Customers
Creating a digital footprint will not to only allow us to collate data but to analyse, monitor and deduce where the bottlenecks are within different processes.
By optimising all or parts of your organisational offering in a succinct structure, we improve accessibility to transactional user tasks and / or purchases. Users become more independent and complete more tasks at their convenience without needing to attend your premises.
A seamless customer-centric digital experience catering to varying customer needs will help customers achieve their goals and ultimately boost customer satisfaction, engagement and revenue.
Reducing Operations And Costs
Streamlined Processes
We ensure the most efficient internal journey of information so that communication to relevant parties is instantaneous and arrives at an actionable destination. This will free up staff from low value tasks to high value tasks and will reduce operational expenses and drastically improve profitability.
Capturing only the essential information from users in an interactive and intuitive way will help reduce user fatigue and drop-offs and help users get things done.
We create end-to-end digital services that will operate as the lungs of your organisation serving all stakeholders and operations.
The Team
The people who make miracles happen.
WordPort advocates that maximum potential and true success can only be achieved in a space where Integrity, High Energy and Adaptability reside.
We are an eclectic mix of personalities, all human, with expertise in all things current and emerging in the digital world.
Neda
Founder & CEO
Neda is an entrepreneur, investor and consultant with impressive leadership experience spanning a variety of high profile projects in the Middle East. She has worked in a market-wide range of industries including transportation, asset management, campaign management, organisational structuring and transformation, and finance sectors; to name a few. She oversees every facet of her projects, ensuring a high standard of excellence.
An avid innovator, she is always creating ideas and investing in people, leading to her current position as Chief Executive and Founder at WordPort. In her spare time she travels with her little girl, writes and plays the Kamanche.
Ainsley
Head of Transformation
With an outstanding reputation as a Management Consultant, Ainsley has worked with some of the biggest financial, product, healthcare organisations in the world, consulting on a plethora of issues faced in the banking, public health and insurance industries to name but a few.
Ainsley’s career took off after he was awarded the “Best Student Award” for his degree in Information Systems BSc. Ainsley then went on to work at Accenture for five years and his dynamism led him to play significant roles in projects across their portfolio. His expertise include the provision of organisational change management, process analysis, strategy development and technology implementation.
In his spare time, he enjoys playing the piano as well as travelling with his family.
Adelynne
Head of Strategy
Adelynne is a talented Strategist who blends analytical and creative thinking to deliver marketing and innovation strategies for some of the world’s most valuable companies. Her background in research & insights ensures customer needs are always the central thread of any strategic development. She has a First Class Honours BSc in Information Management from University College London, where her interest in weaving together technical and theoretical concepts began. In her spare time she enjoys cycling around with her camera, capturing moments in photos.
Elizabeth
Head of Content
Elizabeth is an industry expert in digital transformation, from content design, to user research and information architecture. She has a range of experience in industries including the financial services and government sectors.
Elizabeth has worked on a wide variety of projects including government digital services, website transformation and product ownership. She is SaFe and Scrum certified with Agile experience.
When not at work, Elizabeth is into fitness, netball, and has set an unobtainable goal of visiting every great restaurant in the world.
Tracey
Copy Editor
Tracey is a talented cross-discipline content writer and editor with a wealth of experience in different sectors. After studying English Literature at university she continued her postgraduate study in Law. Tracey’s approach to content production, design and management is business strategy and interest conscious.
Outside of work, Tracey enjoys baking and cooking for family and friends.
Interested in discussing your business needs?
Let's speak.
London
+44 7468 777 766
Telephone
london@wordport.co.uk
Dubai
+44 7468 777 766
Telephone
dubai@wordport.co.uk
Muscat
+968 7111 7547
Telephone
muscat@wordport.co.uk
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a digital transformation consultancy specialising in content design and strategy.
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